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Ten Rules for Solution Engineers (Free Today!)
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Solution Engineering Mastery Series
Ten Rules for Solution Engineers (Free Today!)

Ten rules for technical professionals who meet with customers. Empowering technical staff as solution engineers and sales accelerants. Mandatory first course for technical employees who meet with customers in any capacity.


Sometimes technical people are fantastic with customers, other times, not so much. Properly trained technical professionals can be tremendous assets in the selling process and in customer retention, but technical competence alone isn’t enough. Solution engineers must understand the craft of technical persuasion.

Whenever a technical professional interacts with a customer, they are performing solution engineering. They are influencing the thoughts and actions of the customer by virtue of their technical competence. We need more solution engineers, and we need better solution engineers. This course is a starting place for effective solution engineering.

In this course we discuss the first ten things technical professionals should know before they meet with customers. The subjects covered in this course include: closing sales, questions and answers, objectives, finding agreement, language, truth, avoiding problems, targeting risk, humility, and appropriate training.

Alan Berrey is an experienced entrepreneur, author, instructor, and coach. He is a leader in the subjects of expertise, solution engineers, and sale consultants. His researches, articles and lectures have aided thousands of solution engineers and subject matter experts. He has worked as a solution engineer for decades and has served clients in dozens of industries. He is a highly sought instructor who is consistently valued by his students and audiences.

Duration: 40 minutes
Format: 12 videos
Delivery: Online, on demand, self paced
Host: Our LMS, or yours
Access: 24/7
Language: English
Term: One year license
Price: $75 US per person
Course #: 050

Courses in This Series

Become a Better
Solution Engineer

  • Delight your customers as well as your sales colleagues
  • Help your organization close deals and increase revenue
  • Differentiate yourself from the other technical leaders in your company
Course details:
  • Last updated December 2022
  • English Language
  • 8+ hours of on-demand video
  • 130+ videos, self pace
  • One year of access
  • Access via mobile phone or computer
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Trained Solution Engineers Will ...

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"Mandatory training for the entire team."
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adjective: having or displaying special skill or knowledge derived from training or experience
dig \'dig\
verb: to unearth
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noun: a sarcastic remark
noun: archaeological site undergoing excavation