Ten rules for technical professionals who meet with customers. Empowering technical staff as solution engineers and sales accelerants. Mandatory first course for technical employees who meet with customers in any capacity.
Sometimes technical people are fantastic with customers, other times, not so much. Properly trained technical professionals can be tremendous assets in the selling process and in customer retention, but technical competence alone isn’t enough. Solution engineers must understand the craft of technical persuasion.
Whenever a technical professional interacts with a customer, they are performing solution engineering. They are influencing the thoughts and actions of the customer by virtue of their technical competence. We need more solution engineers, and we need better solution engineers. This course is a starting place for effective solution engineering.
In this course we discuss the first ten things technical professionals should know before they meet with customers. The subjects covered in this course include: closing sales, questions and answers, objectives, finding agreement, language, truth, avoiding problems, targeting risk, humility, and appropriate training.
Duration: 40 minutes
Format: 12 videos
Delivery: Online, on demand, self paced
Host: Our LMS, or yours
Term: One year license
Price: $75 US per person
Course #: 050