Companies employ solution engineers to exert influence on their customers. If an SE does not influence the thoughts or actions of a customer, then they offer limited value. This course explores the unique sphere of expert social power.
If a solution engineer cannot, or will not, exert social power then they are of little value to their customer or their organization.
Physical power is an essential ingredient to life and progress. All physical movement requires power. Growth requires power. Changing anything requires power.
In a social context, people need power to change the thoughts and activities of other people. Solution engineers can, and often do, wield tremendous social power. They have the potential to influence the thoughts and actions of their audience, often with much greater impact than their non-expert colleagues.
This course examines power: what it is, how SEs obtain it, and how SEs should use it. Scholars have identified seven unique social powers. This course explores each of them and discusses how each applies to the unique and influential role of solution engineering. To maximize their influence and their value, solution engineers must become masters of social power.
Duration: 40 minutes
Format: 11 videos
Delivery: Online, on demand, self paced
Host: Our LMS, or yours
Term: One year license
Price: $75 US per person
Course #: 107