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Power for Solution Engineers
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Solution Engineering Mastery Series
Power for Solution Engineers

Companies employ solution engineers to exert influence on their customers. If an SE does not influence the thoughts or actions of a customer, then they offer limited value. This course explores the unique sphere of expert social power.


If a solution engineer cannot, or will not, exert social power then they are of little value to their customer or their organization.

Physical power is an essential ingredient to life and progress. All physical movement requires power. Growth requires power. Changing anything requires power.

In a social context, people need power to change the thoughts and activities of other people. Solution engineers can, and often do, wield tremendous social power. They have the potential to influence the thoughts and actions of their audience, often with much greater impact than their non-expert colleagues.

This course examines power: what it is, how SEs obtain it, and how SEs should use it. Scholars have identified seven unique social powers. This course explores each of them and discusses how each applies to the unique and influential role of solution engineering. To maximize their influence and their value, solution engineers must become masters of social power.

Alan Berrey is an experienced entrepreneur, author, instructor, and coach. He is a leader in the subjects of expertise, solution engineers, and sale consultants. His researches, articles and lectures have aided thousands of solution engineers and subject matter experts. He has worked as a solution engineer for decades and has served clients in dozens of industries. He is a highly sought instructor who is consistently valued by his students and audiences.

Duration: 40 minutes
Format: 11 videos
Delivery: Online, on demand, self paced
Host: Our LMS, or yours
Access: 24/7
Language: English
Term: One year license
Price: $75 US per person
Course #: 107

Courses in This Series

Become a Better
Solution Engineer

  • Delight your customers as well as your sales colleagues
  • Help your organization close deals and increase revenue
  • Differentiate yourself from the other technical leaders in your company
Course details:
  • Last updated December 2022
  • English Language
  • 8+ hours of on-demand video
  • 130+ videos, self pace
  • One year of access
  • Access via mobile phone or computer
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Trained Solution Engineers Will ...

more deals
more profit
more customers
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What People Say

"Absolutely fantastic. Thank you."
VP Business Development
"Some of the best training we've ever had, and I've been around for a lot of it."
"Mandatory training for the entire team."
expert \'ek-sp…ôrt\
adjective: having or displaying special skill or knowledge derived from training or experience
dig \'dig\
verb: to unearth
verb: to like or enjoy
noun: a sarcastic remark
noun: archaeological site undergoing excavation