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Essentials for Solution Engineers
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Solution Engineering Mastery Series
Essentials for Solution Engineers

We need more solution engineers, and we need better solution engineers, far better! The best SEs have several common attributes: knowledge, skill, and attitude. In this course we cover these essential ingredients, a vital course for all SEs and technical professionals.


Great solution engineers can be like magic. They can persuade customers and accelerate sales, quickly. This course dives into what makes solution engineering unique and powerful. Why are some customers influenced by technical professionals? What do customers perceive about experts? Why do some customers give solution engineers deference?

In this course we consider expertise as an asset and as a level of performance. Research suggests experts have dozens of unique attributes. There are three key attributes, however, that are most important to solution engineers, and set them apart: knowledge, skill, and attitude. Compelling experts know things that other people do not know, they can do things that other people cannot do, and they convey an attitude of confidence and enthusiasm.

Whether a technical professional needs to influence a customer, a colleague, or someone else, knowledge, skill and attitude are their tools. These are the essential ingredients. With the right knowledge, skill and attitude SEs will influence customers and grow sales. Without knowledge, skill, and attitude, on the other hand, they have no chance of doing so.

Alan Berrey is an experienced entrepreneur, author, instructor, and coach. He is a leader in the subjects of expertise, solution engineers, and sale consultants. His researches, articles and lectures have aided thousands of solution engineers and subject matter experts. He has worked as a solution engineer for decades and has served clients in dozens of industries. He is a highly sought instructor who is consistently valued by his students and audiences.

Duration: 40 minutes
Format: 9 videos
Delivery: Online, on demand, self paced
Host: Our LMS, or yours
Access: 24/7
Language: English
Term: One year license
Price: $75 US per person
Course #: 100

Courses in This Series

Become a Better
Solution Engineer

  • Delight your customers as well as your sales colleagues
  • Help your organization close deals and increase revenue
  • Differentiate yourself from the other technical leaders in your company
Course details:
  • Last updated December 2022
  • English Language
  • 8+ hours of on-demand video
  • 130+ videos, self pace
  • One year of access
  • Access via mobile phone or computer
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Trained Solution Engineers Will ...

more deals
more profit
more customers
Training Cost

What People Say

"Absolutely fantastic. Thank you."
VP Business Development
"Some of the best training we've ever had, and I've been around for a lot of it."
"Mandatory training for the entire team."
expert \'ek-sp…ôrt\
adjective: having or displaying special skill or knowledge derived from training or experience
dig \'dig\
verb: to unearth
verb: to like or enjoy
noun: a sarcastic remark
noun: archaeological site undergoing excavation